Medaille College News

A paper co-authored by Dr. Robert Guang Tian, associate professor of business, and Matthew Leone, a senior business major, has been accepted by the College Student Journal, a peer-reviewed academic publication that presents original investigations and theoretical papers on issues affecting college students. The paper, “Push and Pull: Factors Influencing Student Retention,” is based on the data collected for the term project of Marketing Management & Strategy class in fall 2008. Under direction of Dr. Tian, Leone wrote the paper in spring 2009 and presented the initial paper at the Business Research Consortium of Western New York (BRC) on April 25, 2009 at St. John Fisher College in Rochester, NY.  The paper was then revised several times according to the feedbacks from the conference and was submitted to the College Student Journal for review in May 2009.

The paper identifies factors that may influence the student retention at colleges. The authors defined the factors that drive students leave one specific college to others as push force, and the factors that attract students to one specific college from others as pull forces. They argued that push force plays an important role in terms of negatively influencing student retention rate and proposed some meaningful suggestions for higher education administrators to consider for maintaining and increasing the student retention rate.

You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.